Speed up delivery and streamline your supply chain with powerful product identification software that transforms your ticketing system
10 Million
Prints over 10M pricing labels globally
80 %
Cut project approval times by 80%
Con las soluciones de Loftware, producimos millones de etiquetas al año con una flexibilidad y estabilidad increíbles.
Tom Spoke, Global IT-ERP Director, Trek Bicycle Corporation
Click the flashing orange dot below to move through the steps to see how Loftware can work for you.
In retail, speed is everything. Modern retailers are adopting smart product identification technologies – such as GS1 Digital Link-enabled QR codes, RFID tags, and electronic shelf labels – to cut costs, combat counterfeiting, and meet rising consumer demands.
Loftware supports this transformation, enabling retailers to improve traceability, ensure product authenticity, and enrich shopper engagement across all channels.
Deploy real-time product identification and price updates across stores, DCs, and return centers. Empower teams to print tickets on-demand from any location - keeping inventory moving and reducing processing delays
Extend secure template access to suppliers, 3PLs, and co-packers. Standardize ticket formats, enforce business rules, and monitor activity for end-to-end supply chain alignment and compliance
Use serialization, RFID, and role-based access to protect your brand from counterfeiting. Maintain complete audit trails to monitor every label action - ensuring trust and traceability at every step
Connect product identification directly to ERP, WMS, and other business systems. Automate printing based on real-time data and business rules, eliminating manual errors and accelerating ticketing
Adopt a cloud-first, API-friendly platform that integrates easily with your existing systems. Eliminate siloed infrastructure and future-proof your operations with a solution that grows with your business
Enable GS1 Digital Link QR codes on every product. Linking shoppers to real-time digital content - from safety info to marketing offers - boosting transparency, trust, and loyalty with every scan
It’s all right there™
Administra y amplía tus operaciones de etiquetado con Loftware Cloud, la plataforma de etiquetado en la nube líder del sector. Centraliza la gestión de etiquetas, mejora la colaboración y garantiza el cumplimiento normativo en cadenas de suministro mundiales.
Conoce el etiquetado empresarialStreamline your packaging artwork management with automated workflows, built-in approvals, and real-time collaboration. Accelerate time-to-market and ensure regulatory compliance with Loftware Smartflow.
Conoce Smartflow en acciónLoftware’s Connected Packaging enables brands to turn every product into an intelligent touchpoint, driving consumer interaction and unlocking real-time data across the supply chain.
Raise the bar on barcodes
Inconsistent product identification and manual returns cause delays and lost sales. Loftware centralizes real-time updates and enables on-demand printing from any location - speeding returns, restocking, and shelf readiness.
Disjointed product identification across partners leads to relabeling, delays, and compliance risks. Align your supply chain with standardized, real-time ticketing and full print visibility to boost agility and accuracy.
Unauthorized edits and counterfeiting damage trust. Loftware protects your brand with centralized control, RFID, serialization, and audit trails - ensuring compliance and authenticity.
Manual, disconnected systems slow ticketing and increase mistakes. Automate high-volume printing through ERP and WMS integration to boost accuracy and reduce rework.
Legacy systems and silos limit agility. Loftware integrates with your tech stack, reduces IT burden, and delivers a scalable, future-ready product identification solution.
Consumers want instant info on safety, sourcing, and more. GS1 Digital Link QR codes turn packaging into a digital gateway - building trust, loyalty, and transparency.
Según una encuesta reciente, el 82 % de las empresas cree que la preferencia de los consumidores por productos más ecológicos está impulsando la adopción de prácticas de sostenibilidad. Consulta nuestra infografía para obtener más información sobre esta tendencia y saber cómo puedes mantenerte al corriente de la evolución de las normas de sostenibilidad y, al mismo tiempo, garantizar la precisión y el cumplimiento.
We knew we wanted a centralized ticketing solution, instead of individual sites. This would provide ease of management, better user control, and ease of use for our distribution centers. We saw an immediate improvement in speed-to-market by being able to move products more quickly through our facilities.
Robert Ball
Gerente de Cumplimiento de Programas
We’ve never had to focus our efforts on making sure that Loftware was going to work because it always has. We’ve run over 10M labels, and our uptime is literally 100%.
Tom Spoke
Global IT Distribution Manager
Before implementing Loftware, it took us over 18 weeks to execute artwork for a single product. With Loftware Smartflow in place, we’ve cut that timeline down to just 5 weeks—dramatically accelerating our speed to market. We do massive brand restages every year and in the absence of a platform like Smartflow to manage it, it would truly be impossible!
Laura Helton
Director de Marketing Creativo
Our hardware manager came to me and said production requested two more RFID printers. I handed him the list of the drivers available on Loftware and said, ‘Go, pick what you want.’ Part of our vision was to get the pieces in place so that when we change what’s providing the data, we know whichever system we choose can communicate with Loftware.
Jeff Baranczyk
Senior Product Owner
The retail industry is affected by a variety of regulations that touch on consumer safety, product traceability, supply chain transparency, and brand protection. Here are some of the key regulatory areas and specific mandates that impact product identification in retail.
GS1 Digital Link
Etiquetado RFID
Ley de Envasado y Etiquetado Correctos de EE. UU. (Fair Packaging and Labelling Act, FPLA)
Cumplimiento en materia ambiental y de sostenibilidad
Etiquetado de productos textiles y de confección (Federal Trade Commission (FTC) / Reglamento de la UE relativo a las denominaciones de las fibras textiles y al etiquetado y marcado de la composición en fibras de los productos textiles)
Los estándares GS1 garantizan la trazabilidad mundial mediante los códigos de barras y los números globales de identificación de artículo (GTIN). Los minoristas deben cumplir con los estándares GS1 relativos a los códigos universales de producto (UPC), los códigos de barras y el intercambio de datos (por ej. a través de la red GDSN). A partir de 2027, los códigos QR de GS1 Digital Link reemplazarán los códigos UPC, lo que permitirá a las marcas compartir datos valiosos con sus consumidores y socios.
