April 30, 2025

Blog

How Loftware Smartflow transformed a global pharmaceutical company’s Artwork Management

Sarah Hrycyk

Marketing Programs Manager

Globally operating Finnish pharmaceutical corporation, Orion has transformed their Artwork Management processes across the organization. During a recent webinar, their Development Manager, Erika Saarinen, discussed how she is continuously seeking ways to improve operations and how Loftware Smartflow has supported business growth and operational efficiency in a complex pharmaceutical environment.

Orion develop, manufacture, and market human and veterinary pharmaceuticals and active pharmaceutical ingredients. The Packaging Technology department, crucial to Orion's operations, oversees the management of printed secondary materials, which includes handling artwork management. Their artwork design team creates and updates artwork based on requests, while secondary material specialists manage the overall process.  

Orion faced several challenges with their previous Artwork Management System including complex label approval processes, maintenance and support issues, and lack of automation. While exploring alternatives, Loftware's Smartflow stood out due to its integration, built-in workflow automation, and master data management capabilities.

Loftware Smartflow significantly transformed Orion’s Artwork Management by streamlining processes, integrating real-time systems, and automating tasks. The improvements in process transparency, data reliability, and ease of system management have been key to supporting Orion’s business growth and operational efficiency.  

Watch this webinar to learn how Orion has seen significant benefits by using Loftware Smartflow including: 

  • Harmonized and streamlined packaging processes
  • Improved quality and fewer errors
  • Enhanced insight into business processes
  • Increased system flexibility for a faster time-to-market
  • Over 8,000 projects completed in the first year of go-live

For further information about how Loftware can fulfil your upcoming labeling and packaging needs through innovative technology, please contact us

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