Portsmouth, NH – Oct 1, 2026 - Loftware, a global leader in product identification and supply chain collaboration, today announced the appointment of Georg Roesch as Chief Product Officer (CPO). In this role, Roesch will lead Loftware’s global product strategy, product management, and innovation initiatives, helping organizations connect product information across their operations and trading partner networks to improve consistency, compliance, and efficiency.
Roesch brings more than two decades of experience in product management and supply chain technology, having previously held leadership roles at JAGGAER and POOL4TOOL where he led product strategies, expanded partner ecosystems, and developed solutions for global manufacturers. Since joining Loftware as Vice President of Product Marketing, he has contributed to the company’s product portfolio evolution and market positioning.
“Georg understands both the technology behind our market and the problems our customers are trying to solve,” said Jim Bureau, President and CEO of Loftware. “That combination is important as we enter our next phase of growth. We have an opportunity to make product information far more connected, consistent, and effective across the supply chain, which is increasingly vital as organizations navigate geopolitical uncertainty, market volatility, regulatory change, and increasingly complex global operations. Georg is the right person to help turn that opportunity into a clear product vision and deliver it at scale.”
As CPO, Roesch will oversee Loftware’s product innovation, including Loftware Connect, the company’s collaborative network for supply chain data exchange and product identification. He will also lead efforts to strengthen the data foundations customers need to adopt emerging technologies, including artificial intelligence, while helping organizations across industries respond to evolving business and regulatory requirements.
“Product information sits at the heart of so many supply chain decisions, yet it’s still fragmented across systems, operations, and trading partners,” said Georg Roesch. “Our focus is on changing that by making it easier for organizations to manage and share that information across the entire product journey. I’m excited to work more closely with our customers, partners, and teams to build on what Loftware has already achieved and take our product strategy to the next level.”
With more than 16,000 customers and 1,000 partners, Loftware’s solutions support the creation, management, and exchange of product information across global supply chains, with more than 75 billion labels printed annually. Learn more here.
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Loftware is the global leader in product identification. Our cloud-based solutions power real-time collaboration, ensure compliance, improve authenticity, and deliver supply chain traceability from product development to consumer engagement. We provide scalable, data-driven labeling and packaging technologies that help companies boost speed to market, enhance efficiency, and connect physical products to digital experiences. Trusted by global brands and backed by over 40 years of innovation, Loftware supports customers across industries with offices in the US, UK, Slovenia, China, and Singapore.
