Loftware has long partnered with GS1 to simplify compliance and is now leading the transition to Sunrise 2027, helping brands replace traditional UPC barcodes with dynamic QR codes powered by GS1 Digital Link.
These 2D barcodes unlock rich consumer experiences and real-time data sharing across the supply chain.
By 2027, GS1 requires QR codes (2D barcodes) to replace existing UPC barcodes called GS1 Digital Link.
The 2D barcodes bring unlimited opportunities for brands and consumers, creating access to detailed information directly from product packaging. And brands can standardize, capture, and share data across the entire supply chain.
GS1-compliant labeling you can trust
Como socio certificado de GS1, Loftware capacita a las empresas para garantizar el cumplimiento normativo, simplificar las operaciones, mejorar la interacción con el consumidor, ofrecer transparencia sobre los productos, recopilar datos de primera mano y respaldar la seguridad de los productos, en todos los productos y en todos los mercados, a través de envases conectados a gran escala.
Loftware puede optimizar tu cadena de suministro mundial y simplificar este proceso de principio a fin mediante el suministro de millones de códigos QR, la estandarización de los datos de los productos y la creación de atractivas landing pages para los consumidores.
Leverage validated templates and QR code generation tools
Embed GS1 Digital Links into existing labeling and packaging processes, reducing time-to-market
Deliver personalized content based on region, audience, or product lifecycle with Loftware's no-code platform
Gain insights into consumer interactions with real-time click and scan data, informing marketing strategies and product development
Navigate GS1 standards with proven support
Enable teams to design compliant GS1 Digital Link labels without relying on IT, ensuring consistency and accuracy across all print locations
A single scan opens a world of possibilities. With GS1 Digital Link-enabled QR codes, consumers can access:
All without needing a special app – just a smartphone.
One QR code - endless possibilities
GS1 Digital Link improves transparency, traceability, and data sharing across the entire product lifecycle. With 2D barcodes, brands can:
Loftware makes it easy – from generating millions of QR codes to managing product data and creating consumer-facing landing pages.
